Have visual branding but if you covered your logo, nobody would know you from countless other brands in your industry.
Need guidelines for AI to create content and copy that actually sound like you, not just like ChatGPT wrote it.
Are rebranding and need help with your new brand voice and messaging.
Are launching a new brand and want to translate your competitive advantage into a distinct message and brand voice your customers will love.
Are going global and want to reach English-speaking markets.
How it works:
brand voice workshop & audit
We’ll meet online or offline, depending on the geographical distance between us. I’ll also audit what your brand sounds like today across channels.
brand voice guide, AI ready
What your voice is and isn’t, written as principles with before-and-after examples. Words you use and words you avoid. Sample texts for the channels that matter to you and how the tone shifts.
handoff session
A 90-minute walkthrough with the people who write and approve your content, so the guide gets used and not filed away.
What you get
A brand voice audit
with my recommendations on where your voice is clear, where it turns generic, and what to fix first.
Clear and consistent brand voice guidelines
with instructions and example texts for your team that you can also put into ChatGPT, Claude, or whatever your team uses.
A brand identity that goes beyond the visuals
with a voice that speaks to your audience and that they instantly recognize.
EXTRA
Need new website copy?
Based on the new brand voice and messaging guidelines, you can write your new copy in-house, OR hire me to do it.
While we were rebranding, we needed someone who could understand our rather complex field of work, extensive service portfolio and our progressive positioning in the market to develop our communication assets and strategy. Karolina was very quickly able to fully understand our organization after holding a workshop with our team. The outcome was a very precise value proposition, which then translated into new copy for our website.
