fractional copy chief
for SaaS and tech
get an experienced copywriter on board without hiring full-time
Hire a fractional copy chief if you:
Need copywriting support and want to work with one person who can get to know your business needs, your product, and your customers.
Could use some strategic support with creating marketing copy from someone who’s been in the B2B tech industry for almost two decades.
Have a content creation team, but no senior copywriter to oversee their work, guide them, and provide helpful feedback.
Or have someone who manages content strategy, but they don’t specifically have copywriting skills themselves (or simply have no time.)
Struggle producing copy and content that’s consistently on-brand.
How it works
I’m available for you for an entire day, a few days a month, on an ongoing basis:
- I oversee written content – provide feedback, edit, write, whatever’s needed
- I support the team/team head/CMO in planning and creating compelling copy
- I can jump on calls, consult and coach the team when it comes to messaging, copywriting, and content creation
What you get
Because I’m a senior copywriter with many years of experience, I work really fast. In a day, I could, for example:
- Coach the team in creating compelling marketing and sales copy with specific examples based on your company and audience
- Or write a product page and maybe a few promo emails
- Or audit the homepage, discuss it with your team, and write new copy
- Or write a case study based on a customer interview along with a set of PPC ads
- Or plan social media content for the entire month (depending on posting frequency)
- Or [insert the thing you need here]
Here’s what others say about working with me
“She’s the best landing page copy expert I know” – that recommendation did the trick. Because to earn it, you have to be really good. Challenges when writing landing page copy are big, and Karolina tackles them in a flexible and individual way. She always finds value that differentiates a product feature. She’s a true expert you can rely on when it comes to copywriting tasks, but also available to provide consults and advice when we need it. Her openness and the way she works feels like she’s a member of our team – and a valuable one.
Iwona Polak, NapoleonCat
[hire me]
and let’s make your brand stand out
Hate forms? Here’s my email: hello@karolinakurcwald.com
Here’s what I think about marketing
Download my website copy checkup and see if the copy on your website talks about what really matters to your customers.
see if they care →