Your business is more than a set of features and a price point
And your customers and prospects are looking for more than a service or a subscription plan. You’re helping someone else’s business grow and thrive. And people need to know about it.
Maybe you have an established business, but feel like you’ve hit a wall when it comes to getting new clients.
Or maybe you’re launching a new software product, but don’t want it to be “just another email/CRM/social media/[insert your niche here] platform” among hundreds of others on the global market.
You’ve tried all the things online marketing gurus told you to but were left underwhelmed with the results.
Let’s talk about why:
You want to be a stand-out voice in your industry
But you’ve been mostly competing on your product features or price.
And people only care about these until someone else comes with better features and lower prices (and takes your customers with them.)
SEO and conversion optimization are important. But they won’t do much in the long run if you don’t have a strong, clear and consistent brand message that will draw the people who came in and make the ones that converted stay.
That’s your competitive advantage that’s always there, regardless of what your competitors come up with next.
You want customers to understand the value right away
But you’ve been struggling to make a genuine connection with them.
Maybe it’s because you assumed B2B meant “boring to boring”, and forgot businesses are made of people with real needs and emotions, real choices to make, and real questions to ask.
Marketing is a conversation. What your prospects need to become your customers is a clear message expressed in a human way, that speaks to the exact needs of both the end-users and the decision-makers.
You want to go after an international audience
But you don’t really know how to make your message both universal AND specific enough for English-speaking clients in different parts of the world.
Maybe it’s because you don’t have the time or resources to come up with a strategic approach that will set you apart on international markets with more than your price and location.
You could use the help of someone who can take your uniqueness and translate it into a compelling message that will appeal to clients wherever they are.
If any of these are true for you – and you’re ready to change things around, scroll down to see how I can help.