Can Automated Emails Be Personal? for Marketing Insider Group
10 Conversion Killers and How to Fight Them – webinar for Visual Website Optimizer and GetResponse
Some lessons within the GetResponse Online Marketing Certification Program
And your customers and prospects are looking for more than a service or a subscription plan.
You’re helping someone else’s business grow and thrive. And people need to know about it.
Maybe you have an established business, but feel like you’ve hit a wall when it comes to getting new clients.
Or maybe you’re launching a new software product, but don’t want it to be “just another email/CRM/social media/[insert your niche here] platform” among hundreds of others on the global market.
You’ve tried all the things online marketing gurus told you to but were left underwhelmed with the results.
But you’ve been mostly competing on your product features or price.
And people only care about these until someone else comes with better features and lower prices (and takes your customers with them.)
SEO and conversion optimization are important.
But they won’t do much in the long run if you don’t have a strong, clear and consistent brand message that will draw the people who came in and make the ones that converted stay.
That’s your competitive advantage that’s always there, regardless of what your competitors come up with next.
But you’ve been struggling to make a genuine connection with them.
Maybe it’s because you assumed B2B meant “boring to boring”, and forgot businesses are made of people with real needs and emotions, real choices to make, and real questions to ask.
Marketing is a conversation. What your prospects need to become your customers is a clear message expressed in a human way, that speaks to the exact needs of both the end-users and the decision-makers.
But you don’t really know how to make your message both universal AND specific enough for English-speaking clients in different parts of the world.
Maybe it’s because you don’t have the time or resources to come up with a strategic approach that will set you apart on international markets with more than your price and location.
You could use the help of someone who can take your uniqueness and translate it into a compelling message that will appeal to clients wherever they are.
You have something to sell. And – from what I’ve seen working with every single one of my clients – there’s something unique about what you do and how you do it.
But for some reason, you’re not talking about it (or not doing it enough.) You might even feel tempted to take your most successful competitor’s website or email sequence and imitate it. Recreate the design, and rewrite the copy so it’s the same, but different (at least for Google bots, plagiarism detectors, and lawyers.)
I’m here to stop you from doing that, and help you do your own thing: powerful, inimitable, precisely hitting the spot of what your customers want.
Writing marketing copy is like talking to your customer – an actual human being (Hello, human being!) And because I’m a linguist, a translator AND an experienced online marketer in one,
I can help you nail down what to say and how to say it to your prospects, so they become your customers. Not only once, but over and over again.
Now, ready to… uhm NOT take your messaging to the next
level, but to make it work, whatever the level?