let the world know what you really stand for

messaging strategy and copywriting for SaaS and B2B tech brands who want to be known for more than their products and pricing

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Your business is more than a set of features and a price point

And your customers and prospects are looking for more than a service or a subscription plan.

You’re helping someone else’s business grow and thrive. And people need to know about it.

Maybe you have an established business, but feel like you’ve hit a wall when it comes to getting new clients.

Or maybe you’re launching a new software product, but don’t want it to be “just another email/CRM/social media/[insert your niche here] platform” among hundreds of others on the global market.

You’ve tried all the things online marketing gurus told you to but were left underwhelmed with the results.

Let’s talk about why:

You want to be a stand-out voice in your industry

But you’ve been mostly competing on your product features or price.

And people only care about these until someone else comes with better features and lower prices (and takes your customers with them.)

SEO and conversion optimization are important.

But they won’t do much in the long run if you don’t have a strong, clear and consistent brand message that will draw the people who came in and make the ones that converted stay.

That’s your competitive advantage that’s always there, regardless of what your competitors come up with next.

You want customers to understand the value right away

But you’ve been struggling to make a genuine connection with them.

Maybe it’s because you assumed B2B meant “boring to boring”, and forgot businesses are made of people with real needs and emotions, real choices to make, and real questions to ask.

Marketing is a conversation. What your prospects need to become your customers is a clear message expressed in a human way, that speaks to the exact needs of both the end-users and the decision-makers.

You want to go after an international audience

But you don’t really know how to make your message both universal AND specific enough for English-speaking clients in different parts of the world.

Maybe it’s because you don’t have the time or resources to come up with a strategic approach that will set you apart on international markets with more than your price and location.

You could use the help of someone who can take your uniqueness and translate it into a compelling message that will appeal to clients wherever they are.

If any of these sound familiar – and you’re ready to change things around – scroll down to see how I can help.

[what I do]

messaging strategy →

copy audits →

copywriting →

[who I am]

Now, in case you’re wondering if I’m the right person for your brand. Let me tell you a little about myself, so you can decide.

I want you to stand out

Hi, I’m Karolina and I’m a messaging strategist, marketer, and copywriter helping brands promote and sell their products and services online, around the world.

For over a decade, I’ve been working primarily with B2B tech companies like software houses, SaaS platforms, and mobile app creators, helping them navigate their way through the internet ocean of same, boring, impersonal copy.

I quickly noticed that most software service websites look pretty much the same. They have the same headlines. The same website structures. The same copy that’s all about them and their products.

And hardly ever about what they change for their customers and clients (whatever they’re calling them.)

Sure, they create great software for your business (duh!), maybe even help their customers take their business to the next level (ewww!), and increase their bottom line (yuck!).

But so what?

And yes, I hate buzzwords. But that’s because:

Buzzwords won’t make your customers care (even if your CEO thinks they will)

You have something to sell. And – from what I’ve seen working with every single one of my clients – there’s something unique about what you do and how you do it.

But for some reason, you’re not talking about it (or not doing it enough.) You might even feel tempted to take your most successful competitor’s website or email sequence and imitate it. Recreate the design, and rewrite the copy so it’s the same, but different (at least for Google bots, plagiarism detectors, and lawyers.)

I’m here to stop you from doing that, and help you do your own thing: powerful, inimitable, precisely hitting the spot of what your customers want.

I’m here to help you make more sales by being you

To take what’s unique about you and what your prospects are looking for and turn it into your core message that doesn’t only make people say “yes”. It makes them say “yes! yes! yaaaasssss!!!”

Writing marketing copy is like talking to your customer – an actual human being (Hello, human being!) And because I’m a linguist, a translator AND an experienced online marketer in one,

I can help you nail down what to say and how to say it to your prospects, so they become your customers. Not only once, but over and over again.

“OK, Karolina, but how do I know you can actually do all that?”

OK, let me clear that one for ya real quick with this here handy list.

SaaS and email geek
For 9 years, I was part of the in-house marketing team of a global email marketing service provider. I know how the SaaS model works, and I basically know email like the back of my hand.

B2B tech experience
I’ve worked with many companies providing nearshore and offshore software development for business, and know what they’re struggling with when it comes to competing on the saturated market.

How it started
Apart from holding a master’s degree in English linguistics
and translation studies, I also have these fancy badges:

How it’s going
And here are just a few of the places where you can find my writing (and some speaking) online:

Email Subject Lines: Specific Is the New Short for GetResponse  

Can Automated Emails Be Personal? for Marketing Insider Group  

How to Pitch Your App to Investors Online (Without Leaving Your Desk) for ClickMeeting 

10 Conversion Killers and How to Fight Them – webinar for Visual Website Optimizer and GetResponse 

8 HR Tech Trends That Will Influence Your Business in 2020 for Monterail 

Some lessons within the GetResponse Online Marketing Certification Program 

Why your tech brand needs a messaging strategy (and why it’s easier to find it if you don’t go it alone) for my own blog

How I became a cartoon at #CMWorld
And here’s me at Content Marketing World
2015 in Cleveland, because I’ve always
wanted to put that pic on my website.

Here’s what others say about working with me

Karolina’s passion for honest, authentic copywriting, keen attention to detail, and dogged determination have made her a truly indispensable asset to our product marketing projects.

Abby Hehemann, GetResponse

What I like about working with Karolina is that she’s not only a creative juggler of words, phrases, and ideas, but also a time saver – her experience and understanding of the tech and creative businesses shows during meetings and brainstorms. She’s fast (but not furious ;)), accurate and can think ahead of you and give useful suggestions. If you’re looking for a partner to work on a project, Karolina’s a perfect match for you!

Joanna Frota Kurkowska, Evenea

Karolina can read her clients’ intentions right away. A quick brief and a chat are enough, and I know she gets it. It’s super important for me, to know that we’re on the same page and that she can read between the lines – I think it’s one of the qualities of a very good copywriter. And she is one, no doubt.

Julian Chmielewski, Feed Me Lab
Arlene Sanchez

Karolina helped us make our complicated software more easily understood by potential clients. She has a great way of simplifying concepts and making them easy to digest.

Arlene Sanchez, PreferredMD Solutions

[and here’s who I’ve worked with]

Now, ready to… uhm NOT take your messaging to the next
level, but to make it work, whatever the level?

[hire me]

and let’s make your brand stand out

    Fill out the form* below, and I’ll get back to you
    within two business days. Can’t wait!

    * I need this only to get in touch with you. Promise I won’t send you anything you didn’t ask for.

    Hate forms? Here’s my email: hello@karolinakurcwald.com

    Here’s what I think about marketing

    P.S. Not looking for services right now?

    Download my website copy checkup and see if the copy on your website talks about what really matters to your customers.

    see if they care →