Have a SaaS or tech company andneed to clearly define what sets you apart from your competitors and include it in all your marketing messaging.
Are not attracting enough of the right customers or they don’t stick around for too long, sooner or later leaving you for one of your competitors.
Are rebranding and need help with your new brand messaging.
Are launching a new brand and want to translate your competitive advantage into a distinct brand voice your customers will love.
Are going global and want to reach English-speaking markets.
How it works:
value proposition workshop
We’ll meet for branding workshops, online or offline, depending on the geographical distance between us and any ongoing pandemics.
brand messaging guide
Based on the workshops, I’ll create your new, no-fluff, buzzword-free brand messaging guidelines you can use in your marketing comms.
video walkthrough
I’ll walk you through the guidelines on a call to discuss the key elements and answer your questions.
What you get
A unique and consistent brand message
to use across marketing channels and across teams as your brand differentiator.
A messaging strategy guide
with my recommendations on your positioning and brand voice, and clearly defined elements like: unique value proposition, elevator pitch, mission statement, and headline suggestions.
A way to build brand loyalty
with clearly defined benefits relevant to your customer persona(s) and based on voice of customer research.
EXTRA
Need new website copy?
Based on the new messaging strategy, you can write your new copy in-house, OR hire me to do it.
While we were rebranding, we needed someone who could understand our rather complex field of work, extensive service portfolio and our progressive positioning in the market to develop our communication assets and strategy. Karolina was very quickly able to fully understand our organization after holding a workshop with our team. The outcome was a very precise value proposition, which then translated into new copy for our website.
