copywriting

for SaaS and tech

on-brand, voice of customer-backed copy for websites and emails

It’s for you if you:

Have a clear messaging strategy but don’t really know how to turn it into compelling, consistent copy.


Need a new website, emails, or landing pages and have clear goals – but no resources to do it in-house.


Need someone on board long-term to oversee and write copy without hiring a full-time senior copywriter or head of copy.


How we can work together:

one-off copywriting projects

I’ll write the copy for your new website, landing page, or email sequence based on your brand messaging and my own research (including voice of customer research.)

copywriting audits

I’ll audit your website, emails and/or blog content and suggest improvements to help your copy perform better based on your current results and the goals you’d like to reach.

Learn more about copy audits >

fractional copy chief

We’ll work together on a regular basis, with me writing copy and overseeing copy and content creation, and you getting consistently good, on brand and high-performing copy for your marketing projects.

Learn more about the fractional copy chief >

What you get

Copy that’s on-brand

human, and speaking to the exact problems and desires your customers have

A website, product page, or email sequence

that’s not only effective in communicating your unique value proposition, but also written to convert

A matching message

that’s consistently leading your prospects through your funnel to the final sale (and beyond, if you want.)

I can write:

  • Complete website copy
  • Landing pages and product pages
  • Onboarding/free trial/nurture email sequences for SaaS
  • Cold email sequences for B2B tech
  • Ads
  • Complete online funnels (ads+landing pages+emails)
  • And more

Here’s what others say about working with me

Iwona Polak

“She’s the best landing page copy expert I know” – that recommendation did the trick. Because to earn it, you have to be really good. Challenges when writing landing page copy are big, and Karolina tackles them in a flexible and individual way. She always finds value that differentiates a product feature. She’s a true expert you can rely on when it comes to copywriting tasks, but also available to provide consults and advice when we need it. Her openness and the way she works feels like she’s a member of our team – and a valuable one.

Iwona Polak, NapoleonCat
Arlene Sanchez

Karolina helped us make our complicated software more easily understood by potential clients. She has a great way of simplifying concepts and making them easy to digest.

Arlene Sanchez, PreferredMD Solutions

[hire me]

and let’s make your brand stand out

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    P.S. Not looking for services right now?

    Download my website copy checkup and see if the copy on your website talks about what really matters to your customers.

    see if they care →