do your customers know why they should buy from you (and not your competitors?)
Ever wish more people cared about what you have to say on your website? (Or in your free trial emails?)
Cared as in: clicked, filled out your contact forms, upgraded their accounts, bought your products?
Every business owner does.
The real question is: do you talk about the things your prospects care about?
Because if you don’t, you might be putting some of your potential customers off with copy that’s almost identical to any website in your industry.
And I bet you don’t want that.
So, have a look at your website. Then download the copy checkup below, go through the questions, and see if the benefits of what you’re selling are as clear to your prospects as they are to you.